The rise of AI chips

Ishan Patra

The rise of AI chips
What are the different ways in which AI chips are being used in various sectors? What are the recent innovations in the industry? CACHE The adoption of Artificial Intelligence (AI) chips has risen, with chipmakers designing different types of th...
What are the different ways in which AI chips are being used in various sectors? What are the recent innovations in the industry?
CACHE

The adoption of Artificial Intelligence (AI) chips has risen, with chipmakers designing different types of these chips to power AI applications such as natural language processing (NLP), computer vision, robotics, and network security across a wide variety of sectors, including automotive, IT, healthcare, and retail. Market leader Nvidia recently announced its H100 GPU (graphics processing unit), which is said to be one of the world’s largest and most powerful AI accelerators, packed with 80 billion transistors. Earlier this month, Nvidia’s rival Intel launched new AI chips to provide customers with deep learning compute choices for training and inferencing in data centres. The increasing adoption of AI chips in data centres is one of the major factors driving the growth of the market.

What are AI chips?

AI chips are built with specific architecture and have integrated AI acceleration to support deep learning-based applications. Deep learning, more commonly known as active neural network (ANN) or deep neural network (DNN), is a subset of machine learning and comes under the broader umbrella of AI. It combines a series of computer commands or algorithms that stimulate activity and brain structure. DNNs go through a training phase, learning new capabilities from existing data. DNNs can then inference, by applying these capabilities learned during deep learning training to make predictions against previously unseen data. Deep learning can make the process of collecting, analysing, and interpreting enormous amounts of data faster and easier.

These chips, with their hardware architectures and complementary packaging, memory, storage and interconnect technologies, make it possible to infuse AI into a broad spectrum of applications to help turn data into information and then into knowledge. There are different types of AI chips such as application-specific integrated circuits (ASICs), field-programmable gate arrays (FPGAs), central processing units (CPUs) and GPUs, designed for diverse AI applications.

Are they different from traditional chips?

When traditional chips, containing processor cores and memory, perform computational tasks, they continuously move commands and data between the two hardware components. These chips, however, are not ideal for AI applications as they would not be able to handle higher computational necessities of AI workloads which have huge volumes of data. Although, some of the higher-end traditional chips may be able to process certain AI applications.

In comparison, AI chips generally contain processor cores as well as several AI-optimised cores (depending on the scale of the chip) that are designed to work in harmony when performing computational tasks. The AI cores are optimised for the demands of heterogeneous enterprise-class AI workloads with low-latency inferencing, due to close integration with the other processor cores, which are designed to handle non-AI applications.

AI chips, essentially, reimagine traditional chips’ architecture, enabling smart devices to perform sophisticated deep learning tasks such as object detection and segmentation in real-time, with minimal power consumption.

What are their applications?

Semiconductor firms have developed various specialised AI chips for a multitude of smart machines and devices, including ones that are said to deliver the performance of a data centre-class computer to edge devices. Some of these chips support in-vehicle computers to run state-of-the-art AI applications more efficiently. AI chips are also powering applications of computational imaging in wearable electronics, drones, and robots.

Additionally, the use of AI chips for NLP applications has increased due to the rise in demand for chatbots and online channels such as Messenger, Slack, and others. They use NLP to analyse user messages and conversational logic. Then there are chipmakers who have built AI processors with on-chip hardware acceleration, designed to help customers achieve business insights at scale across banking, finance, trading, insurance applications and customer interactions.

As AI becomes pervasive across different workloads, having a dedicated inference accelerator that includes support for major deep learning frameworks would allow companies to harness the full potential of their data.

What firms are making these chips?

Nvidia Corporation, Intel Corporation, IBM Corporation, Advanced Micro Devices, Alphabet Inc., Samsung Electronics Co., Ltd, Qualcomm Technologies, Inc., and Apple Inc. are some of the key players in the AI chip market.

Nvidia, which dominates the market, offers a wide portfolio of AI chips including Grace CPU, H100 and its predecessor A100 GPUs, capable of handling some of the largest AI models with billions of parameters. The company claims that twenty H100 GPUs can sustain the equivalent of the entire world’s internet traffic.

The American firm’s next-generation accelerated computing platform, announced in March, with Nvidia Hopper architecture is designed to power data centres, which “are becoming AI factories — processing and refining mountains of data to produce intelligence,” according to Nvidia CEO Jensen Huang.

Intel offers AI hardware that can train massive, unstructured data sets, to extremely low power silicon for on-device inference. Intel’s Habana Labs launched its second-generation deep learning processors — Gaudi2 and Greco. Intel claims its Gaudi2 processor demonstrates two times throughput (the amount of material or items passing through a system or process) over Nvidia’s A100 GPU.

IBM’s new AI chip, announced last year, can support financial services workloads like fraud detection, loan processing, clearing and settlement of trades, anti-money laundering and risk analysis.

What can be expected in the future?

AI company Cerebras Systems set a new standard with its brain-scale AI solution, paving the way for more advanced solutions in the future. Its CS-2, powered by the Wafer Scale Engine (WSE-2) is a single wafer-scale chip with 2.6 trillion transistors and 8,50,000 AI optimised cores. The human brain contains on the order of 100 trillion synapses, the firm said, adding that a single CS-2 accelerator can support models of over 120 trillion parameters (synapse equivalents) in size.

Another AI chip design approach, neuromorphic computing, utilises an engineering method based on the activity of the biological brain.

An increase in the adoption of neuromorphic chips in the automotive industry is expected in the next few years, according to ResearchAndMarkets.

Additionally, the rise in the need for smart homes and cities, and the surge in investments in AI start-ups are expected to drive the growth of the global AI chip market, as per a report by Allied Market Research. The Worldwide AI chip industry accounted for $8.02 billion in 2020 and is expected to reach $194.9 billion by 2030, growing at a compound annual growth rate (CAGR) of 37.4% from 2021 to 2030.

THE GIST
AI chips with their hardware architectures and complementary packaging, memory, storage and interconnect technologies, make it possible to infuse AI into a broad spectrum of applications to help turn data into information and then into knowledge. 
The use of AI chips for NLP applications has increased due to the rise in demand for chatbots and online channels such as Messenger, Slack, and others that use NLP to analyse user messages and conversational logic.
Nvidia Corporation, Intel Corporation, IBM Corporation, Alphabet Inc., Samsung Electronics Co., Ltd, and Apple Inc. are some of the key players in the AI chip market.

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